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OWAYY

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Mental health has been one of the most popular topics, or even "trends" of the past few years

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And there is a vast demand for wellbeing apps., and a huge market that is expected to grow even more 

The disruptive process, an  approach used in this project was coined by TBWA (The disruption company) with whom we closely sparred with throughout the duration of  the module. 

This was a part of the group project we did at KEA.
Everything displayed is my contribution.

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TAGS: UI/UX, mobile app design, disruptive brand strategy

SOFTWARE USED: Figma, Adobe Illustrator, Photoshop, 

Owayy is currently a booking company, their staples are  glamping and scenic cabins in nature. But they strive to be more than that - a lifestyle.

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Introducing Owayysis - an app, a concept and a universe.
The app is actually two apps in one - a booking app and a mental wellbeing app. It provides users access to experts within the field of mental health along with various tools and exercises, as well as an opportunity to find a perfect holiday getaway to relax and rewind. Thus connecting the two worlds and allowing the brand to grow into their vision.

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